Nucor Strategic Issue - 6519 Words

copyright - University of Dayton students - angie, nancy, lisette, kim, bob Contents 1. Identification of a Significant Strategic Issue 3 2. Analysis 4 2.1 General/ External environment 4 2.2 Industry environment 6 2.3 Segment analysis/ Strategic groups 8 2.4 Competitive dynamics 8 2.5 Business level strategy 9 2.6 Value 10 2.7 Internal environment 11 2.8 Value chain and value proposition 15 2.9 Corporate level strategy 16 2.10 Mechanisms 17 3. Identification and Evaluation of Alternate Courses of Action for Resolution 18 4. Recommendations and Justifications for Alternative Courses of Action 18 5. Plan for Implementation 18 1. Identification of a Significant Strategic Issue (Nucor distinguishes itself from the rest†¦show more content†¦Demographic Nucor attempted to market themselves as a firm that people would want to work for. â€Å"Every child of every Nucor employee received up to $1,200 a year for four years if they chose to go on to higher education, including technical schools.†(Barnes, 297) By offering these types of benefits to the families, Nucor was able to market itself as a firm that cares not solely about profits, but also about the employees. Nucor attempted to expand into areas where production costs could be cheaper, and in doing so, often times worked to stimulate the local economies. At the time when Nucor opened its plant, in the Chowan River area, â€Å"poverty rates run more than twice the State average†¦the [Nucor] plant on the banks of the Chowan River saw employees earning up to three times the average manufacturing wage.†(Barnes, 298) By moving into environments such as this, It certainly helps in providing more employment opportunities. Additionally, it also attracts competition to the same area benefitting the local people with more employment opportunities and higher pay. Economic On the economic front, when Nucor entered the market in 1949, the market was expanding, and it continued on an upward trend till 1999. During this 50 year time period, Nucor was able to drastically expand their productionShow MoreRelatedNucor Case Study Essay1320 Words   |  6 PagesNUCOR (25 Points) 1. List and elaborate some strategic issues facing NUCOR? Nucor has been facing many industry challenges including the overall development of the industry. 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